# Warm Outbound > Warm outbound is reaching out to people who have already shown interest in you, such as your LinkedIn profile viewers, post engagers, followers and website visitors, instead of cold-messaging strangers. This site explains what warm outbound is, how it compares to cold and inbound, who counts as warm, how to run it, and how to write the messages, with templates. It is published by Valley. Key definition: Warm outbound is outreach to people who have already shown interest in you but have not contacted you, such as your LinkedIn profile viewers, post engagers, followers and website visitors. It sits between inbound and cold outbound, and gets far higher reply rates than cold outreach to strangers. ## The basics - [What is warm outbound?](https://warmoutbound.site/index.md): Warm outbound means reaching out to people who already know you exist: profile viewers, post engagers, followers and site visitors. Definition and why it works. - [Warm outbound vs cold outbound](https://warmoutbound.site/warm-vs-cold/index.md): Warm vs cold outbound compared: who you reach, reply rates, list size and effort. Same copy, same channel, same person, and why timing changes the result. - [Who counts as a warm lead?](https://warmoutbound.site/who-is-warm/index.md): The rings of your orbit: who counts as a warm lead in B2B outbound, from profile viewers and post engagers to competitor audiences, and how fast each one cools. - [How to run warm outbound on LinkedIn](https://warmoutbound.site/playbook/index.md): A practical playbook for warm outbound on LinkedIn: set up your warm sources on day one, qualify, write, send fast, follow up, and keep your orbit growing. - [How to write a warm outbound message](https://warmoutbound.site/messages/index.md): How to write warm outbound messages that get replies: the rules, the mistakes, and before-and-after examples for profile viewers and post engagers. - [Warm outbound FAQ](https://warmoutbound.site/faq/index.md): Answers to common questions about warm outbound: what it is, reply rates, whether to mention the profile view, what to do with no audience, and what it costs to run. ## Templates - [Warm outbound templates: 12 messages by lead source](https://warmoutbound.site/templates/index.md): Warm outbound templates for profile viewers, post engagers, site visitors and competitor audiences: a connection note, first message and follow-up for each. - [Warm outbound follow-up: how many, when, and when to stop](https://warmoutbound.site/follow-up/index.md): How to follow up on warm outbound: how many follow-ups to send, how far apart, what each one adds, when to stop, and how to answer "not now". ## Guides - [How to message LinkedIn profile viewers (with examples)](https://warmoutbound.site/linkedin-profile-viewers/index.md): How to message LinkedIn profile viewers: where to see them on free, Premium and Sales Navigator, who to skip, the 1-3 day window, and three messages that work. - [How to turn LinkedIn post engagement into leads](https://warmoutbound.site/post-engagers/index.md): How to turn LinkedIn post engagement into leads: likes vs comments vs reposts, how to qualify engagers, when to reach out, and how posts shape the list. - [Warm outbound without an audience: borrow an orbit](https://warmoutbound.site/no-audience/index.md): How to do warm outbound without an audience: borrow one from competitor engagers, creator audiences, events and communities, with a plan for week one. - [Warm outbound vs inbound: who moves first](https://warmoutbound.site/warm-vs-inbound/index.md): Warm outbound vs inbound: inbound waits for the hand-raise, warm outbound goes first to people who almost raised it. Where each fits and how they connect. - [Warm outbound for agencies: run each client's orbit](https://warmoutbound.site/for-agencies/index.md): Warm outbound for agencies: work each client's own orbit, set up warm sources on day one, report replies by source, and use reply rate to keep clients longer. - [12 warm outbound mistakes and how to fix them](https://warmoutbound.site/mistakes/index.md): Twelve warm outbound mistakes, from narrating the signal to weekly exports and empty follow-ups: what each looks like, why it fails, and the fix. - [Warm outbound reply rate benchmarks and metrics](https://warmoutbound.site/metrics/index.md): Warm outbound reply rate benchmark: 15%+ on LinkedIn vs 1-3% cold. What to measure by source, how to read the numbers, and a 20-minute weekly review routine. - [Warm outbound glossary: 29 terms, defined plainly](https://warmoutbound.site/glossary/index.md): A warm outbound glossary: orbit, borrowed orbit, warmth decay, signal-based outbound, time to first touch, stop rule and more, defined where vendors disagree. ## Optional - [Everything on this site as one text file](https://warmoutbound.site/llms-full.txt) - [Sister site: Signal-based outbound, explained](https://signalbasedoutbound.com/llms.txt) - [Valley](https://joinvalley.co/?utm_source=warmoutbound): Valley is an AI outbound platform that finds the people most likely to buy from you - from live buying signals, natural-language search, or your own lists - qualifies them against your ICP, researches each one, and sends personalised messages that get 15-45% reply rates, against a category average of about 2%. Pricing (Valley): Starter is $199 a seat a month, or $149 a month billed quarterly, for LinkedIn outreach. 7-day free trial, card required. Teams book a demo for Plus, Growth and Scale.